Your Purpose is Beauty Episode 32: Ava Zhan, Earthwise Beauty + Pacific Northwest Essences: Potent and Healing Organic Beauty

July 13, 2020 | by: mercedes | filed under: podcast, episodes

Your Purpose is Beauty brings you eco/organic, luxury, and niche beauty product reviews and critique, as well as intellectual discussion about the beauty and alternative health industries. Hosted by independent beauty journalist and PhD sociologist Mercedes Lyson, this podcast will also explore why people have chosen beauty as their profession or passion through interviews with brand founders, beauty professionals, bloggers/influencers, and creatives. Exclusive episodes of this podcast are available at Patreon.com/lamouretlamusique, and Mercedes’ 6 years of eco beauty video content can be found at Youtube.com/lamouretlamusique/videos.

Episode 32: Ava Zhan, Earthwise Beauty + Pacific Northwest Essences: Potent and Healing Organic Beauty

I’m so honored to bring you a conversation today with someone who is frequently described as a “wizard” of skincare – Ava Zhan, of Earthwise Beauty and Pacific Northwest Essences. Ava’s decades of experience in herbalism, skincare formulation, aromatherapy, and her most recent focus on flower and gem essence healing/therapy is profoundly inspiring. Her luxury organic skincare products are exceptionally potent and healing, and once you dive into the brand you’ll find yourself not wanting to use anything else (this has been my experience and I’ve heard it echoed by many others!).

In today’s conversation we cover:

*How Ava initially became interested in skincare and herbalism (health food stores played a big role!)
*Ava’s favorite ingredients and draw to the Brazilian Amazon
*Essential oils DO have a place in skincare (and there is a lot of misinformation and misuse happening)
*Beauty from the inside out and what topicals can and can’t do
*Why Ava decided to pursue serious study of flower and gem essence healing after decades of studying various holistic therapies
*Esoteric and “high vibrational” beauty – what does this really mean and how do we feel or know this aspect of a product?

And much more. I could have talked to Ava all afternoon. I hope you feel moved to investigate these beautiful products. If you stay tuned to the end of the episode, I discuss some of my favorite Earthwise products so far, in advance of more extended video content I’m planning (including a video next month on the 5 oils/oilserums in Earthwise’s line, and a comprehensive Brand Review this autumn). Please enjoy!

Episode Notes:

Save 15% off your Earthwise Beauty or Pacific Northwest Essences order using the code LAMOUR.

Visit, research and shop for Earthwise Beauty
Visit, research and shop for Pacific Northwest Essences
Follow Earthwise Beauty
Follow Pacific Northwest Essences

To listen –
Episode 6 // My Current Skincare Philosophy
Episode 27 // June Boxwalla Review (Nini Organics, Pai & African Botanics)
Episode 30 // Summer 2020 Face and Body (Eco) SPF Line Up

To read –
Earthwise article on Zinc Oxide
Matthew Wood, Earthwise Herbal
Robert Tisserand

Products discussed –
Nettle Tea
Ruby Face Oil
Farizad’s Veil Sun Reflector
Catharsis Face Mask
Selene Facial Steam
Black Locust Firming Concentrate
Cistus and Moonlight Face Mist
Passion Eye Serum
Resiliency Face Serum
Green Leaves Face Balm
St. John’s Wort tea
Lichens & Moss Aura Mist

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To listen and subscribe, just search “Your Purpose is Beauty” on your favorite platform. New episodes every Monday (first Monday of each month is a Patron-Exclusive episode, available for $3 per month)
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