Your Purpose is Beauty Episode 38: Lin Chen, Pink Moon: Elevating Women Through Mission-Driven, Eco, and Ethical Beauty & Wellness

august 24, 2020 | by: mercedes | filed under: podcast, episodes

Your Purpose is Beauty brings you eco/organic, luxury, and niche beauty product reviews and critique, as well as intellectual discussion about the beauty and alternative health industries. Hosted by independent beauty journalist and PhD sociologist Mercedes Lyson, this podcast will also explore why people have chosen beauty as their profession or passion through interviews with brand founders, beauty professionals, bloggers/influencers, and creatives. Exclusive episodes of this podcast are available at, and Mercedes’ 6 years of eco beauty video content can be found at

Episode 38: Lin Chen, Pink Moon: Elevating Women Through Mission-Driven, Eco, and Ethical Beauty & Wellness

Today’s conversation is with Lin Chen, founder and CEO of Pink Moon. Pink Moon is an NYC-based boutique consultancy and newly launched wellcare and beauty e-commerce platform that features female-founded eco beauty and lifestyle brands. Lin has a long career arc in eco beauty, and I so appreciate her veteran knowledge and perspective.

In today’s conversation we cover:

*Lin’s extensive background working for different eco beauty brands, and what led her to launch her own business
*How Lin curates her online boutique; deciding on brands to carry, what products from a line to feature, et cetera
*Pink Moon’s attention to Mom + Baby brands and products
*Some of Lin’s favorite skincare, and what some of her beauty routines look like (hint, lots of Earthwise which is a brand Pink Moon carries!)
*What some of eco beauty’s biggest challenges right now, and how can the community continue evolving in a compassionate and inclusive way

Those are just some high points! Pink Moon carries an intriguing and also manageable array of brands and products, and I went on to place an order myself to get the Pink Moon experience and donate 10% of my order to The Lyson Center. I unboxed this order in a Mercedes Shops video for YouTube which will be available for viewing this week. For Your Purpose is Beauty listeners, there is a special offer if you decide to shop on Pink Moon now through the end of September 2020. Details below!

Episode Notes:

For listeners of the podcast –
Use the code LAMOUR at Pink Moon checkout to:
*Donate 10% of your order to The Lyson Center for Civic Agriculture and Food Systems
*Receive a Pink Moon Gua Sha stone ($32 value) with your $125+ order at Pink Moon
*Receive a sample of the Pink Moon Lunar Drops with every order

Visit and Shop at Pink Moon
Follow Pink Moon

Learn more about The Lyson Center initiatives

To listen –
Episode 3: Diane Read, Mo Mi + Modern Minerals
Episode 16: Khulan Davaadorj, Lhamour Mongolia
Episode 32: Ava Zhan, Earthwise Beauty + Pacific Northwest Essences

To watch –
Summer Skincare Routine (features Pink Moon Lunar Drops)

Additional references –

Products mentioned –
Pink Moon Lunar Drops
White Leaf Provision (biodynamic baby food)
Meant Do All Wash
Plenitude Mandarin Cleanser
Earthwise Nap in the Meadow
Earthwise Ruby Face Oil
Earthwise Farizad’s Veil
Activist Botanical Cleansing Oil
Ode to Self Balm Cleanser (not yet launched)
5Yina Quiescent Hydrolat

Join the L’Amour et la Musique Patreon community to gain access to exclusive episodes of Your Purpose is Beauty, along with 2 1/2 years’ worth of exclusively produced beauty video content!

Subscribe to L’Amour et la Musique on YouTube
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L’Amour visual inspiration on Pinterest

To listen and subscribe, just search “Your Purpose is Beauty” on your favorite platform. New episodes every Monday (first Monday of each month is a Patron-Exclusive episode, available for $3 per month)
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