#59: Julie Elliott, In Fiore

Episode 59: Julie Elliott, In Fiore: A Creatrix Extraordinaire and the Story of Perfumery as Medicine

I’m not crying, you’re crying. Can I even handle that one of my biggest beauty inspirations is here on the podcast today? In Fiore drew me in from the moment I saw a Beauty Huile blog post on the Nourrit face oil almost a decade ago. All these years later I’ve explored many of the layers to this completely singular brand, with much still left to discover.

In this episode Julie and I cover:

*How In Fiore all started: with body balms

*International Orange nudges In Fiore into skincare

* Green beauty cosmetics manufacturing – an eye-opening look at supply chain, transparency, owning your formulas, and marketing

*The how’s and why’s behind In Fiore’s skincare layering philosophy alongside rigorous Japanese formulary and testing (oils first!)

*An exclusive sneak peek at a new trio of products In Fiore is launching next month!

Please head over to @lamouretlamusique and @infiore on Instagram to let us know what you thought of this episode, or if you have any questions, comments, or feedback!